Search Engines are the focus of all electronic activity. Since search engines do index billions of individual web pages and gather information so when you type something into search box they can instantly provide exactly what you are looking for.

Search is number one thing people do on line. Though shopping is also getting popular on the Internet, but

search is the most popular activity on the Internet.

Effective Traffic is the goal of an online entrepreneur, as it provides them potential customers.. But since most of the visitors do not look beyond the first two pages of search results.

Because of this proven fact it is very important that your website stays in the top search engine results, so it could be seen by searchers who might turn a buyer for you while looking for more information.

Google Yahoo Windows Live Search Ask dot com and all others – are business also. Search engines are also looking for potential customers and sales. These search engines make billions of Dollars.

Google makes 99% of revenues from advertising.

So, to get a good picture of this system it can be summarized like this:

1. People look for free information on the Internet

2. Search results contain two kind of information

natural or “organic Listing”

Paid or “sponsored listing

3. When searcher clicks on a sponsored listing the site owner pays the search engine for driving traffic to the site. That is why search engines are in constant competition with each other. Because more user means More potential clicks for them.

In order to keep customer happy search engines like Google and Yahoo are always trying their best to keep the searcher happy.

The focus on relevance is the basic of SEARCH Engine OPTIMIZATION – one of the key areas of information that all online business should know about.

Search engines actually are computer programs that use spiders to crawl the web. When someone conducts a search the search engines quickly compares the search term against its indexed web pages. The search engine then presents a list of sites whose content appear to be relevant to the search term. These are called “keywords’

Search engines though little interest to provide the information to these searchers, the purpose is to gain favor with their user by giving them the most relevant search results possible.

Top Three Strategies for Consistent High Rankings:

These strategies are very important to keep in mind and you will always get exactly as much traffic as you need to find as many potential customers as possible.

1. Place your top performing key words in key positions on your web page to make it easy for the spiders to index.

2. Attract the search engine spiders to your site using proven linking and submission strategies.

3. Boost Your site’s ranking in the search results by building up a whole network of relevant, inbound links that point from other high-ranking sites to yours.

Paid Sponsor Listings:

Many site owners, in their effort of getting a giant flow of traffic use both paid and unpaid traffic to their site. One of the paid advertising known as Pay Per Click, which gets the higher to number one ranking on

Search engine that you are using.

Google has Google ad words

Yahoo names it yahoo Search Marketing

Windows Live Search calls it Microsoft Ad-center

Who do you feel about pay per click depends on your perception to spending money on traffic. However, there are three main advantages to it.

1. You can easily get site listed in the in as little as fifteen minutes.

2. Once you get to know pay per click and how to use it effectively to your advantage, it is very economically compared its advantages to your site.

3. You pay only for advertising that works

I personally like the idea of seeing traffic ranking in fifteen minutes, what else can you ask for.

　

　

　

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